John Hughes has taught me many lessons: we’re all a pretty bizarre but some people can hide it better; if your parents forget your birthday, it’s not because they don’t love you, they just have a lot going on; and, lastly, your Prom dress says a lot about you. Ever since I watched Andie Walsh craft her bubblegum pink dress in a Dr. Frankenstein-esque manner in Pretty in Pink, I’ve known that the gown you choose to wear on Prom is crucial. It’s your chance to show off who you are in one final, dramatic move to cap off high school and, yes, Andie’s dress was astonishingly hideous and a rough reminder of the wacky style choices of the 80’s, but the dress represented her.
From that moment on, I knew that was exactly what I wanted for my Prom look (the originality, not the gaudy, tear-inducing dress). Like Andie, I wanted to dress in a way that would stand out amongst the others and be homogenous to my identity. I didn’t want to tap into a fantastical, Princess persona; I wanted to fully unleash my own personality.
Andie’s unique and iconic dress.As I entered my senior year of high school, Prom constantly danced in the back of my mind. I roamed Pinterest for hours on end, searching for any dresses that I identified with but sadly, only found hoards of rhinestones and desperation. I trekked into Macy’s in hopes of finding a unique diamond in the rough but was only met with taffeta tornados and decrepit dressing rooms.
My mind tripped over itself with visions of gowns but deep down, I knew they’d be impossible to find on any rack. And that’s when it hit me. If I can’t find a pre-made gown that will represent myself, why don’t I take a leaf out of Andie’s book and just create my own.
Since my sewing skills are laughable (all I have to show for my designing career is a crooked pillowcase), I reached out to local up-and-coming label, DEVINTO. Created by designer Aiste Zitnikaite, DEVINTO is an eco and ethically conscious label that was established in Montreal, Canada and then relocated to Cape Cod. After going through the gallery of DEVINTO’s collections and observing her pieces in person, which can be found at Shift Eco. Boutique in Hyannis, I instantly knew that both her ingenuity and my personality would blend fabulously well. “DEVINTO designs are equally focused on comfort, glamour, and fair principles when it comes to the creation and production of garments,” Zitnikaite said. Using natural and eco friendly fabrics, DEVINTO sticks to a devotion of conscious clothing without compromising their unique style.
I scheduled a meeting with the inventive Zitnikaite and when that day came, I had two ideas in mind: a swoop back and tiers. I produced some examples but stressed that although I liked these details, I wanted to give her some creative room to work her magic. Upon seeing the pictures, Zitnikaite’s eyes sparkled and she said “Oh, yes. We have to.”
Zitnikaite then produced three beautiful sketches that incorporated a bit of my essence that she had masterly captured and her intriguing touch. “The starting points are definitely key when I conceptualize custom pieces because I want to make sure the client is getting a design that is made for them,” she said. From then on, we tweaked one design, chose it, and before I knew it, what was once just a pipe dream, was soon on its way to becoming a physical reality. We agreed on a deep red color, a high neck, a swoop back, and two pieces.
“I took in the fact that you wanted ruffles and low droopy back, always kept in mind your body shape, and the intended use of the garment. Since this was a prom dress, I was envisioning an evening gown on a red carpet,” Zitnikaite added. “My inspiration was old Hollywood– especially once we had picked the fabric. The deep satin red was definitely calling for glamour and after that it’s pretty much a collaboration between you and I where we finalized the details.”The process was a collaboration between the two of us and having Zitnikaite’s fresh design perspective helped me unleash my true style potential.
Over the next few weeks, we had several fittings where I was able to try on the piece, fix any sizing issues, and continue to brainstorm styling ideas. I started out in a two-piece muslin prototype with just a merlot-colored swatch to help envision the final product and that then in mere weeks, the dress transformed into a glamorous gown crafted in a decadent bamboo silk.
When the highly-esteemed day finally arrived and I put the gown on, I saw my reflection and couldn’t stop smiling. Finally, after weeks of frantic fittings in Shift’s dressing room, after fixing last-minute bra issues (if you have a small, cooperative chest, take a moment to be thankful), after responding to people asking what my Prom dress looked like with “It’s a work in progress,” I was able to look into the mirror and see an enchanting piece of clothing that felt like my second set of skin. In addition to fitting my body like a glove, the dress captured my personality effortlessly and I knew wholeheartedly that this dress represented me
This dress was everything I wanted because it was a mixture of everything I loved. It was my taste mixed with the input of an ingenious designer and that was exactly how I always imagined my style to be: a collaboration of fresh, fashion ideas.
With makeup done by Eden Salon and hair done by Salon in the Mills, I was all ready to fully let loose in a look that felt 100% myself.
If you need a piece made and shopping has proven to be futile in finding your perfect look, I encourage you to consider custom pieces, especially with the unfathomably talented DEVINTO. “In the past (Montreal) I did quite a lot of custom pieces. On the Cape I’ve done only a few– people don’t always realize that’s an option. But when I mention it at the shop, people seem very responsive and I hope to get more,” Zitnikaite said.